Monday, November 2, 2020

A New Generation of Shoppers Discovering the Joys of Vintage Clothing

 Once a modest subculture of aficionados and bargain hunters, the resale of vintage clothing has exploded into a huge market that is growing exponentially faster than retail. 

Salinas, CA, November 02, 2020 - Fueling that market are young, savvy shoppers, many of them millennials and Gen Xers who are shaking up the fashion industry by digging out their parents’ cast-offs and raiding the aisles of Goodwill in search of vintage treasure. 

Workers at Goodwill Central Coast’s Santa Cruz store report a frenzy of activity surrounding vintage clothing. They are seeing a whole new customer base, mostly younger shoppers seeking out the cool, often one-of-a-kind items. 


“It is so exciting to see this trend,” said Santa Cruz store manager Evelyn Matthew. “Younger people want their own personal style and Goodwill helps them with that.” 

Matthew said she notices mostly girls (age range 16 to 21) searching for vintage clothing, and their experience seems to be better when they shop in a group. The only common thread with the variety of skirt, dress and shorts combo seems to be Doc Martens boots and shoes, Matthew said. 

“I am really grateful that they are looking for their fashions at our store,” she said. “It is really fun to see the selection process.” 

Younger generations value the individual and consider fashion as a way to express their own personality. Thrift shopping ensures them the uniqueness of their own style. Many of the pieces found at Goodwill are one of a kind, and they allow for endless possibilities of matching and styling in creative ways. 

A new wave of Goodwill shoppers

 Until recently, younger shoppers did not embrace second-hand fashion. But now it seems they are waking up to the fact that vintage clothes can be adaptable to the latest trends, and that timeless classics can become a staple of any wardrobe. 

Fashion is today the second most polluting industry in the world, followed only by big oil. It is also known for its often-unethical practices regarding workers’ conditions. 

Younger shoppers have a collective awareness of these issues, and are discovering the benefits from buying ethical and sustainable brands.

 They also understand that by buying something second hand, we can extend the life cycle of the items and reduce their environmental impact. This practice ensures that products circulate in the economy longer before hitting the landfills, helping justify all the raw materials and labor deployed in the manufacturing process.

 To get a bargain in the process, these shoppers head to Goodwill Central Coast stores, where we offer seamless, sustainable, social-focused shopping. This enables customers to acquire anything from limited edition streetwear and vintage luxury to thrifted pieces. 



Contact: 
Marci Bracco Cain 
Chatterbox PR 
Salinas, CA 93901 
(831) 747-7455 
https://www.ccgoodwill.org/

Friday, October 30, 2020

Monterey County Fair Announces Theme Contest for 2021 Fair

  The Monterey County Fair has announced a contest for the community to come up with a theme for the 2021 Monterey County Fair, which will be held Sept. 2-6, 2021. 

Monterey, CA, October 29, 2020 — The Monterey County Fair has announced a contest for the community to come up with a theme for the 2021 Monterey County Fair, which will be held Sept. 2-6, 2021. 

The deadline to submit a theme idea is Dec. 31, 2020. The winner of the contest will receive $100 and two family ticket packages to the fair. The winner’s theme will be used as the official theme of the 2021 Monterey County Fair and used in Fair promotional materials and campaigns. 

To enter the contest, entrants should print or type their entries on one piece of paper. Each entry must be five words or less and a maximum of three entries per person can be submitted. Please do not use the words Pandemic, COVID or Coronavirus. Think happy thoughts about 2021! 

No entries will be accepted that are the same or similar to other trademarked slogans and/or themes. The last five years of fair themes for reference are: 

2020 – “Fiesta”

 2019 – “High Tides and Carnival Rides”

 2018 – “Shake Your Tail Feathers”

 2017 – “Fair Fun in the Summer of Love”

 2016 – “Celebrate 80!”

 Themes can be submitted by emailing them to: entry@montereycountyfair.com . Please make sure each theme entry has a name and contact phone number with it. Entries can also be mailed to the Fair Office at 2004 Fairground Road, Monterey, CA  93940. 



Contact: 
Marci Bracco Cain 
Chatterbox PR 
Salinas, CA 93901 
(831) 747-7455 
https://www.montereycountyfair.com

 

Thursday, October 29, 2020

Gil Basketball Academy Basketball Drills and Instructional Videos Now Available on YouTube

  Due to restrictions necessitated by the pandemic, in lieu of in-person instruction, Gil Basketball Academy has posted a number of instructional basketball videos on YouTube. 

Salinas, CA, October 30, 2020 — Due to restrictions necessitated by the pandemic, in lieu of in-person instruction,  Gil Basketball Academy has posted a number of instructional basketball videos on YouTube. 

The videos cover all aspects of playing basketball, including both individual and team drills on offense, defense, shooting, dribbling, passing and rebounding, footwork and handwork. Most of the videos are between 2 and 4 minutes long, with detailed instruction from Coach Jose Gil, co-founder of the academy. 

Access to the videos is free at https://www.youtube.com/user/GBASalinas.

About Gil Basketball Academy

Gil Basketball Academy was founded by Jose Gil and Eva Silva in 2009, with the goal of providing local boys and girls ages 4-17 of all skill levels the opportunity to learn and play basketball. The Academy, which averages 400 attendees annually, offers regular basketball camps, clinics, field trips, world tours and individual one-on-one sessions that teach youths the skills and techniques of shooting, passing, dribbling, rebounding, and defense. They are coached by Jose Gil and other qualified and experienced volunteer coaches. The Academy’s “home court” is the gym at Alisal High School, where Gil is the Athletic Director. 

Although one of the primary goals of the Academy is to teach youth about every facet of the game of basketball, the larger goal is to teach local youth how to become healthy, productive, and contributing citizens of their community by exposing them to life beyond Salinas by offering tours to other countries. So far the academy has taken trips to New Zealand, Italy, Costa Rica, Dominican Republic, Mexico and Hawaii, and plans are underway to visit Peru, Miami and Colombia. 

Gil Basketball Academy

1522 Constitution Blvd., Suite 213,

Salinas, California 93905

(831) 905-1155

https://gilbasketballacademy.com

 

Contact:

Marci Bracco Cain

Chatterbox PR

Salinas, CA 93901

(831) 747-7455

https://gilbasketballacademy.com


Tuesday, October 27, 2020

Dynamic athletes, Local coach/Educator fill November ‘Ganas’ podcast schedule for Gil Basketball Academy

  Podcast Episodes Available on Apple 

Salinas, CA, October 27, 2020 — Interviewing two athletes from Stanford University who embrace issues of racial and social justice, along with a frontline coach and educator in Salinas, Gil Basketball Academy offers three new “Ganas — Leading from the Heart” podcasts for November. 

Designed to inspire today’s youth through unique views and perspectives on life, “Ganas” (which translates to “desire”) is recorded live from the family garage of Jose Gil and Eva Silva, co-founders of the academy that promotes the sport of basketball in East Salinas through camps, clinics, individual sessions and elite travel teams. But more than that, GBA builds confidence and character in a membership that exceeds 450 local kids ages 4 to 17. 

The “Ganas” podcast officially launched on Sept. 14, with past episodes available on Apple, or through the GBA website at www.gilbasketballacademy.com. 

On Nov. 2, Episode 6 features top national basketball recruit Isael “Isa” Silva, a dynamic point guard from Jesuit High School in Carmichael who committed to play at Stanford. Embracing his Latino heritage on and off the court, Silva is proud of his Latino heritage. The grandson of a bracero immigrant, he embraces the social media hashtag #wolfway, a nod to how wolves can positively impact the ecosystem around them. 

On Nov. 16, the “Ganas” team will interview track and field sensation Marcus Floyd, a sophomore at Stanford. Born and raised in Middleburg, Fla., Floyd was exposed to systemic racism at an early age. At Stanford he has participated in a number of causes to expose hatred and bigotry while enlightening people about the stark reality of being black in America. Floyd finished his first season as the No. 5 ranked freshman in Stanford history, while pursuing a degree in architectural engineering. 

On Nov. 30, the podcast crew welcomes local educator, coach and super volunteer Amparo Saldana. As a first generation immigrant born in Mexico to a family of 13, Saldana grew up learning daily about struggle and sacrifice. Arriving in the United States at age 8 with the goal of attending college, Amparo graduated from California State University-Fresno in 1999, majoring in Psychology with a minor in Biology. She has been an elementary school teacher, school trustee and a longtime coach and board member for Gil Basketball Academy in Salinas. 

The idea for a podcast grew from Gil’s growing frustration in not being able to completely connect with and inspire his GBA kids during the pandemic. 

“You have to think outside the box,” said the longtime coach and athletic director at Alisal High School. “I was used to having hundreds of kids together at one time, and now I have to figure out new ways to have an impact.” 

While the couple have little experience in media (and none in podcasting), they invested in the technology needed to turn the family garage into a functioning studio. 

“Ganas” podcasts (including video with guests appearing via Zoom) span 30 to 45 minutes, and include topics such as sports, health, fitness, leadership, community and more. 


Contact: 
Marci Bracco Cain 
Chatterbox PR 
Salinas, CA 93901 
(831) 747-7455 
https://gilbasketballacademy.com/

Thursday, October 22, 2020

Alvarado Street Brewery Wins Three Medals at the 2020 Great American Beer Festival®

  Mai Tai, Double Cone & Haole Punch recognized for brewing excellence at world’s largest commercial beer competition.

 Alvarado Street Brewery was awarded three medals at the 2020 Great American Beer Festival (GABF) competition, the world’s largest commercial beer competition. The GABF, presented by the Brewers Association, recognizes the most outstanding beers produced in the United States The best beers in 91 beer categories covering 170 different beer styles (including all subcategories) were awarded gold, silver, and bronze medals during a virtual ceremony Friday, October 16, hosted on The Brewing Network. 



Alvarado Street was recognized with honors in three categories. Mai Tai PA, the company’s year-round hoppy offering, was awarded a Bronze Medal in the highly competitive American Strong Pale Ale category among 149 other entries. This is the fourth win for Mai Tai in the last six years at the competition. Additionally, Alvarado’s Double Cone placed top honors for the second year in a row in the Imperial IPA category with a Silver Medal among 166 other entries. Finally, the company’s kettle sour ale made with passion fruit, orange & guava known as Haole Punch received a Silver Medal in the Contemporary Gose category among 81 other entries. 

“We’re over the moon to take home additional hardware at this year’s competition,” said Co-owner & Director of Brewing J.C. Hill. “Especially in such a weird year with the pandemic. It goes to show how dedicated, hardworking, and passionate our brew crew is. I’m incredibly grateful to go to work with these folks every day.” 

Judges for the 34th edition of the celebrated competition evaluated 8,806 entries from 1,720 breweries from all 50 states plus Washington, D.C. Socially distanced judging took place in 35 sessions over 18 days with strict safety measures in place. 

“This year’s GABF competition may have looked a little different, but the beers entered into the competition were as impressive and innovative as ever,” said Chris Swersey, competition manager, Great American Beer Festival. “This has arguably been one of the most challenging years breweries have ever faced, so we hope these awards serve as a symbol not only of brewing excellence but also the resiliency of the craft brewing community as a whole.” 

For more information on the GABF competition, including a complete 2020 winners list and photos, visit GreatAmericanBeerFestival.com. 


J.C. Hill 
831-747-0841 
jc@alvaradostreetbrewery.com

 

Contact: 
Marci Bracco Cain 
Chatterbox PR 
Salinas, CA 93901 
(831) 747-7455 
http://www.GreatAmericanBeerFestival.com

Tuesday, October 20, 2020

PigWizard Helps Fire Relief and Recovery Efforts by Donating Proceeds of Online Sales of Caramel PorkCorn and Logo Merchandise

  PigWizard is donating 10% of all Caramel PorkCorn and 25% of logo merchandise online sales to volunteer fire brigades — Cachagua, Mid Coast, and Big Sur — and the three families of Cachagua Fire that lost their homes in the Carmel Fire. 

Monterey, CA, October 20, 2020 — PigWizard is donating 10% of all Caramel PorkCorn and 25% of logo merchandise online sales to volunteer fire brigades — Cachagua, Mid Coast, and Big Sur — and the three families of Cachagua Fire that lost their homes in the Carmel Fire. 

"As grateful as I am for Cal Fire and all of the city, state and federal fire agencies that are fighting these fires, my ultimate respect is for volunteer fire stations that are the first responders to most rural emergencies in our area," said the PigWizard, Jonathan Roberts.



Proceeds will be donated through Nov. 15. PorkCorn and logo merchandise can be ordered at pigwizard.com. 

The Sweet Heat Caramel PorkCorn features orange-flavored caramel, crushed red chilies and rice wine vinegar, giving the crispy, crunchy air-fried pork rinds an added zing. The popular original snack, Beer Bacon Caramel PorkCorn, was originally conceived nearly 10 year ago, but is only now going into major production after extensive R&D. PigWizard, aka P-Dub,  is working on two new flavors (Mocha and Maple Ginger), just in time for a four-flavor pack for the holidays.  

To order a 5.5-oz. bag of Caramel Porkcorn ($7.32) and help fire relief efforts at the same time, go to the online ordering page by going to pigwizard.com. 

Limited Media Samples Available

Contact Marci Bracco Cain

marci@chatterboxpublicrelations.com 

About the PigWizard

Jonathan Christopher Roberts began learning butchery at Monte Vista Market in 2000 after moving to California from his home state of Georgia at 19 years old. He had dropped out of high school at 16, began working in kitchens, and quickly realized that to be a better chef, he would have to learn butchery. As a kid growing up, his mom and grandparents always had gardens, and canned and preserved fruits and vegetables, but lacked the same kind of early experience with meat. 

"My family did a lot of fishing, but no one really did any hunting when I was growing up, or raised animals. So I felt my foundations for understanding cooking were lacking in the meat side of the kitchen the most. After a couple of years as an apprentice metal sculptor, I found myself in California, and shortly after moving I was breaking down sides of beef and whole lamb. I loved it." 


PigWizard 
32 Cannery Row, STE G 
Monterey, California 93940, US 
+1 831-641-7316 
pigwizard@pigwizard.com

 

Contact: 
Marci Bracco Cain 
Chatterbox PR 
Salinas, CA 93901 
(831) 747-7455 
http://www.pigwizard.com

 

Monday, October 19, 2020

Hofsas House Hotel Announces its Artist-in-Residence Program Launching Dec. 11, 2020, with Art Reception, Live Painting

 Cities often inspire art. Anyone who's been to cities like Paris, Rome, or Prague, however, knows that some cities also are art. Carmel-by-the-Sea, California, is one such city. 

Carmel-by-the-Sea, CA, October 19, 2020 - Cities often inspire art. Anyone who's been to cities like Paris, Rome, or Prague, however, knows that some cities also are art. Carmel-by-the-Sea, California, is one such city. It's no surprise, then, that it's home to a thriving community of artists — a fact that's celebrated front and center at The Hofsas House Hotel. 

The hotel has announced its new Artist-in-Residence program, offering art tours, and has several murals and public displays of art. 



The first Artist in Residence is Marie-Clare Treseder Gorham, a Carmel-based folk artist who incorporates medieval themes and iconography in her work that reflects the style of the California Arts and Crafts movement. Her great-grandfather was William S. Rice, one of the masters of the movement. 

She will make the first of monthly appearances from 4-6 p.m. on Dec. 11 and 4-6 p.m. Jan. 8. 

During the appearances she will showcase her first Artist-in-Residence project of creating a custom headboard and room décor for Room 36, which is a deluxe king room with fireplace, private balcony and ocean view on the street level of San Carlos Street, the same floor as the hotel’s lobby. She will also paint a few characters on the entrance door that will highlight the unique nature of the room. 

The complimentary art-themed reception for hotel guests will include meet the artist, a sneak peek at the current project in which people can watch and ask questions of the artist, plus wine and small bites. 

The inspiration for the Artist-in-Residence program began early in the COVID-19 pandemic. The City of Carmel-by-the-Sea created a campaign to promote solidarity in the village. To honor the town’s heritage as an arts colony, Gorham painted an outdoor mural called “Carmel Shell” which is located on the corner of Mission Street and Sixth Avenue. 

Visitors shared selfies on social media, and Visit Carmel and the local library distributed coloring pages of the mural’s design, with versions hanging in windows for neighbors to see. The campaign fit nicely with a 100-year tradition of artists drawing inspiration from this storybook village. 

No local business fits as well within that storybook as Hofsas House, a uniquely decorated boutique inn owned by a woman and once brought to life by a woman who became one of America's finest artists. 

Located in a quieter part of downtown on San Carlos Street north of Ocean Avenue, the Hofsas House borrows from the fabled Dutch/Bavarian architecture of the 19th century. It just needed a spectacular adornment. 

Enter Maxine Albro (1893-1966), who left a remarkable visual stamp on the village with her work on the hotel. Among few women commissioned under the New Deal's Federal Art Project during the Great Depression, Albro became best known for painting a large fresco at San Francisco’s Coit Tower, depicting agricultural life in California. 

Influenced by the work of Mexican muralist Diego Rivera, Albro moved to Carmel in the 1940s, befriending innkeeper Donna Hofsas, who opened her hotel in 1947. 

To enhance the inn’s Bavarian theme, Hofsas commissioned her friend to adorn the building with a whimsical mural. In addition, Albro painted three works now hanging in the lobby, along with the colorful, elaborate headboard in Room 47. (Guests often request that room as part of the “Get Artsy Package.”)  

Today, Hofsas House retains its charm, with help from its pronounced pink exterior and Albro’s mural. Managed by Hofsas’ granddaughter Carrie Theis, the inn cherishes Albro’s work as a familial legacy. 

“We appreciate the work by Maxine to bring more character to Hofsas House,” Theis said. “She adds to the artistic history of Carmel.” 

A pet-friendly hotel, Hofsas House is located eight blocks from the picturesque Carmel Beach and one block from a child-friendly city park. It has 37 uniquely decorated, spacious rooms, many with ocean views. Other amenities include: continental breakfast, heated swimming pool, dry saunas, off-street parking, and free wireless Internet access. For more information, visit www.hofsashouse.com

 

Contact: 
Marci Bracco Cain 
Chatterbox PR 
Salinas, CA 93901 
(831) 747-7455 
http://www.hofsashouse.com